The #Webinerd Channel
Less is More? Webinar Optimization Secrets from Hortonworks
Speakers: Sudeep Misra, Director, Hortonworks
Wilfrid Butelet, Sr. Marketing Operations Manager, Hortonworks
Kait Disney-Leugers, Webinar Operations and Marketing Program Manager, Hortonworks
Looking to get more out of your webinar program? More relevant content, more audience engagement and more business impact? Good news – the team at Hortonworks has the blueprint.
In this on-demand webinar, they’ll walk through the details of a structured 4-week process they used to optimize their program, resulting in a 25% decrease in webinar events and 120% more influenced pipeline.
This was a very popular session at Webinar World San Francisco and for good reason. The material is practical and impactful. Topics include:
- Building a solid webinar strategy
- Collecting and categorizing webinar requests
- Documenting and communicating critical production steps
- Prioritizing program content and objectives
- Testing and analyzing to create real value for the field
Join us to learn from the team at Hortonworks how to apply the same tools and processes to your webinar program.