The #Webinerd Channel
How BetterWorks Drives Value with Tech Stack Synergies
Masha Finkelstein, Director, Demand Gen, BetterWorks
Christine Maxey, Director, Solutions Consulting, LeanData
Joe Hyland, CMO, ON24
While most of us are still dipping our toe in the ABM waters, BetterWorks Director of Demand Generation Masha Finkelstein is busy perfecting her ABM martech stack.
Through LeanData’s attribution, BetterWorks understands what channels have the greatest impact on their ABM strategy. They discovered that ON24 webinars far outperform other programs, generating high-quality leads within target accounts and driving engagement through the funnel.
Join BetterWorks Director of Demand Generation Masha Finkelstien, ON24 Chief Marketing Officer Joe Hyland, and LeanData Director of Solutions Consulting Christine Maxey in the next live webinar where they’ll discuss:
- Building an ABM martech stack that works
- Creating a data-driven ABM strategy
- Engaging prospects across the funnel