The ABM Content Challenge
Speaker: Bryn Powell, Senior Marketing Manager, ON24
The prospect of feeding the ABM content beast can be daunting. How do you scale the process of creating rich, engaging content that’s relevant for a single account?
There’s no simple answer, but this session will explore several useful techniques and tactics including:
- Repurposing on-demand content for targeted digital campaigns
- Using webinars to engage buying teams, not just individuals
- Developing a campaign mix for 1:1 programs into top accounts
- Applying an ABM framework to upsell and cross-sell customer accounts
By combining a modular, issue-based approach to content with a combination of webinars and content hubs, you can engage a wide range of your top accounts while keeping the content beast at bay.