Scrappy Marketing Series
5 Ways to Repurpose Your Content
Tessa Barron, Sr. Director, Marketing, ON24
Alicia Esposito, Senior Content Strategist, Content4Demand
David Fortino, Senior Vice President of Audience and Product, NetLine
Andrew Warren-Payne, Market2Marketers
As B2B marketers, we have too much to do and too little time. Targets continue to increase, yet our resources remain the same. So, how do we produce more results with less work?
To get the answers, we’re bringing together a panel of marketing leaders who know how to get scrappy and churn out great results with little in the way of resources.
Watch now as Tessa Barron, Sr. Director of Marketing at ON24, discusses how to repurpose content efficiently and effectively with Alicia Esposito, Senior Content Strategist at Content4Demand and David Fortino, Senior Vice President of Audience and Product at NetLine.
During this event, you’ll learn:
- How to cut content production time in half
- Tricks for making content evergreen and multipurpose
- Ways to syndicate content across paid, owned, earned and shared channels
- Tips to drag and drop content across channels and campaigns
- A framework for keeping it all organized