It’s a given that marketing now shares revenue responsibility with sales — in fact, the LinkedIn count of the title, “Director of Revenue Operations,” increased by 90% just last year. But, assuming that ownership takes more than a title change — it requires a holistic strategy, aligning your revenue operations, and the technology infrastructure that supports it, under a single goal.
To learn how to build a model for revenue operations, please join ON24 and Allocadia for a panel webinar featuring John Donlon, Senior Research Director, Technology Strategy, Forrester where he’ll cover:
- The revenue engine tech stack organizations must deploy to drive sustainable growth
- The business drivers requiring a shift away from functionally siloed technology management
- The people and process implementation considerations beyond just the technology
Make sure you’re ready for growth in 2020 that will set you up for success all year – watch on-demand now!
