Operationalizing Webinars

How to use ON24 Engagement and Data for Marketo Campaigns

On-demand webinar
Bryn Powell, Director of Demand Gen, ON24
Marc Hansen, Director of Field Marketing, Workfront

Do you think webinars are a channel to drive audience engagement or data? With seamless integration between ON24 and Marketo, you can leverage webinars to do both.

In this webinar, we’ll explain how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:

  • How to optimize webinars for audience insights
  • Best practices for operationalizing webinar programs inside Marketo
  • How to use webinar data to inform Marketo nurture campaigns and sales follow-up

Watch now and learn how to operationalize webinar campaigns with ON24 and Marketo.