#RapidResponse: How to Make Your Marketing Stay Relevant During Uncertain Times
Tessa Barron, VP of Marketing, ON24
David Fortino, SVP of Audience and Product, NetLine
Christine Farrier, Senior Director, Partner & Channel Marketing, Demandbase
Nick Robinson, Head of Digital Marketing, SAP North America
When the world turns upside down, how do you make sure your marketing has the right tone and message to resonate with your audience, right now?
Watch this panel discussion to learn how marketing experts from ON24, NetLine, Demandbase and SAP quickly respond to current events and keep their campaigns relevant, in the short and long term. You’ll learn:
- Do’s and Don’ts for crisis communications
- How to pivot your marketing plans, overnight
- Tactics to create and deliver informative content fast
- Tips to adjust internal expectations for a new marketing normal
- How to keep your brand empathetic and customer-centric through it all
Let’s keep calm, and keep marketing on — register now!