Insight50

Humanising the Digital Marketing Experience

On-Demand Webinar
Speakers: Joel Harrison, Editor-in-Chief at B2B Marketing
Leanne Chescoe, Senior Manager Field Marketing EMEA at Demandbase
Matt Heinz, President at Heinz Marketing

According to chiefmartech, 2018 saw a 27% increase in the number of martech solutions available, but are we at risk of technology removing the person from personalisation?

In this interactive panel discussion, we’ll discover how marketers from B2B Marketing, Demandbase and Heinz Marketing have found the perfect balance between human engagement and digital scale to deliver great marketing campaigns. They will share their insights into:

  • The current state of the buying and sales cycles
  • The key steps in buyer self-education
  • Digital engagement best practices
  • The role of Account Based Marketing
  • Which solutions in the martech stack can enable better engagement