Insight50

Topical Marketing: Taking Advantage of Brexit

On-Demand Webinar
Speakers: Laura Flandin - Head of Market Management at Euler Hermes UK & Ireland
Matt Owen - Senior Social Media Manager at Spire Healthcare Group
Rina Patel - Customer Success & Sales Operation Director at Contentive

Great marketing is topical, timely and relevant.  But how do you align your campaigns with the right topic?

In this webinar we’ll use Brexit as a case study to discuss how companies are successfully making themselves heard and driving insightful marketing campaigns which leverage a topical theme where EVERYONE wants to make themselves heard.

In this interactive panel discussion we’ll be joined by Euler Hermes, Contentive and Spire Healthcare to understand:

  • how to identify the trending topics which you should contribute towards
  • the most effective way to leverage your company spokespeople
  • the best practices for ensuring compliance on sensitive subjects
  • marketing channels which allow timely content delivery
  • how to define and measure the success of the campaign