Topical Marketing: Taking Advantage of Brexit
Speakers: Laura Flandin - Head of Market Management at Euler Hermes UK & Ireland
Matt Owen - Senior Social Media Manager at Spire Healthcare Group
Rina Patel - Customer Success & Sales Operation Director at Contentive
Great marketing is topical, timely and relevant. But how do you align your campaigns with the right topic?
In this webinar we’ll use Brexit as a case study to discuss how companies are successfully making themselves heard and driving insightful marketing campaigns which leverage a topical theme where EVERYONE wants to make themselves heard.
In this interactive panel discussion we’ll be joined by Euler Hermes, Contentive and Spire Healthcare to understand:
- how to identify the trending topics which you should contribute towards
- the most effective way to leverage your company spokespeople
- the best practices for ensuring compliance on sensitive subjects
- marketing channels which allow timely content delivery
- how to define and measure the success of the campaign