How to Build a Killer Webinar Presentation
What makes a good webinar? We don’t need bigger budgets or better headsets (no matter how much we’d love to get bigger budgets and better headsets). What we really need is a change of perspective. When most of us think about effective webinars, we think in terms of tangible marketing goals: registrations, leads, and conversions. If those are our only goals, even our most “successful” webinars will be missing something. And that something is an engaged audience.
To be successful on every level, we need to plan webinars with the audience perspective in mind — and audiences have very different success metrics for the webinars they attend. Let us take you through creating a webinar presentation step-by-step, from concept to the finishing touch on your final slide, in a way that puts the audience first.
- Putting the audience first
- Turning ideas into stories
- Adding interactivity to your webinars