eBook

How to Optimize Customer Retention, Loyalty and Advocacy

All marketers know that it’s cheaper to retain a customer than to acquire a new one, but it’s all too often not followed through in practice. So what’s the answer? 

While webinars are rated as one of the most preferred channels for buyers, they are also extremely effective at keeping existing customers and accounts engaged. Furthermore, they provide a perfect platform to get your top clients to speak about their own success. 

In this mini-report, we’ll cover how you can put webinars at the heart of your customer success efforts, keep churn rates down, and encourage your best customers to share their experiences with others.

Read on to discover:

  • How to align with your customer success team to create webinars they’ll use all the time.
  • How webinars can help you to educate your existing customers.
  • A step-by-step process to get your customers to advocate on your behalf.