Report

DemandGen Report: 2018 Content Preferences Survey

B2B purchase decisions are becoming more and more prolonged. With technology helping break down business silos, a side effect is that buying cycles are getting longer, becoming more dependent on clear communication across business departments. Crafting content that resonates and engages with a range of individuals and teams is therefore becoming increasingly difficult.

So where should you invest dollars when it comes to your content efforts, to communicate with all of these key audiences?

DemandGen Report’s 2018 Content Preferences Survey Report has the answers. The report details the content formats that B2B buyers most prefer today, how these preferences are evolving, and why.

And since you’re wondering already how webinars stack up in the content battle — we’ll just say in short, very well.

In this report, you’ll learn:

  • Why webinars are the highest-ranking content format a company can produce for mid-stage buyers  
  • What other content formats organizations can easily incorporate into their webinars
  • Which content formats drive the most buyer attention and for how long     

Download this report to understand how webinars can drive engagement and build real human connections on a digital scale as the B2B buying process continues to evolve.