Connect the Dots

Master ON24 with Marketo

On-demand webinar
Speaker:
Jack Wildt, Sr. Manager, Demand Generation, ON24
Jared Chappin, Sr. Director Implementation, ON24

Join this webinar to open a new world of engagement possibilities! We’re going past familiar integration data points, like Attended and No Show, and diving into how to leverage Minutes Watched, Engagement Scores and more, into your existing marketing processes like lead scoring, workflow triggering and nurture campaigns.

Tune in as our ON24/Marketo experts, Jack Wildt, Sr. Manager, Demand Generation, ON24 and Jared Chappin, Sr. Director Implementation, ON24 cover:

  • An overview of webinar data points that should pass through to Marketo
  • How ON24 Connect and custom integration fields can level up your existing integration
  • How to incorporate quantitative and qualitative audience engagement data  your larger marketing strategy
  • The process for ramping up the ON24/Marketo integration