Is an MQL Still Relevant Today?
Joe Hyland, CMO, ON24
Julia Stead, CMO, Allocadia
Latane Conant, CMO, 6Sense
KC Lincoln, CMO, InsightSquared
James Kessinger, CMO, Hushly
If your Marketing-Qualified Leads are so great, then why does your sales team ignore them? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQL just aren’t relevant anymore?
Marketers, it’s time to come clean and cut through the BS when it comes to MQLs.
Watch now as our panel of marketing experts debate the utility of MQLs in today’s day and age. Featuring Julia Stead, Allocadia; Latane Conant, 6Sense; KC Lincoln, InsightSquared; James Kessinger, Hushly and our very own Joe Hyland, this CMO-packed panel will finally add some clarity to the MQL Debate. During this event, you’ll learn:
- Why MQLs are falling out of favor among marketers and sales teams
- Why they’re still necessary for organizations today
- What will replace MQLs as the measure of lead quality
- How your organization can prepare itself for a world without MQLs
But that’s not all! If you want to debate the value of MQLs, then we have the cocktail hour for you. Join us at The Chieftain in San Francisco from 6 to 9 p.m. on Nov. 19 to chat with our panelists in person and enjoy a few drinks during Dreamforce. All you have to do is check the box when you sign up for our Nov. 6 webinar on your right.