Crossing the Physical/Digital Divide
How to Integrate Physical Events and Digital Experiences for Demand Gen Success
Alisa Groocock, Research Director of ABM Strategies, SiriusDecisions
Uzair Dada, Founder and CEO, atEvent and Iron Horse Interactive
Tessa Barron, Vice President Marketing, ON24
When we get down to it, events — whether in-person or online — are all about generating demand. And if you’re going to generate a lot of demand across a variety of channels, you’re going to need to be able to make sense of it all.
That means being able to tie each marketing touch you make into an end-to-end campaign. Here’s the good news: there are several concrete actions that you can take to seamlessly make live events and webinars a core part of your go-to-market approach. Watch this on-demand webinar to learn:
- The principles of a truly integrated, omnichannel campaign
- Common pitfalls that prevent live events and webinars from producing results at their full potential
- Specific actions you can take to transform events into an engine for generating and accelerating opportunities
Learn how to tie your physical events into your digital events (and vise versa) — watch now!