Crossing the Physical/Digital Divide
How and Why Roche Replaces On-Site Visits with Webinars
Speaker: Gilles Erb, Scientific Affairs Lead Breast, Gastric, Colorectal Cancer EMEA LATAM
Sometimes, sales just like to be in the field. But — more often than not in this digital era — meeting prospects, leads and customers in person either just doesn’t work out or isn’t possible.
Roche, a multinational pharmaceutical company, found it could avoid this problem by taking a digital approach. Discover how Roche used digital experiences to connect with, educate and train physicians residing across the globe. During this on-demand webinar you’ll learn how Roche:
- Saved time and budget through one-to-many virtual training sessions
- Scaled its webinars to reach and educate doctors around the world
- Provided physicians with educational and training experiences with a digital approach
Watch now to learn how you can use digital experiences to cut back on in-person experiences and save your budget.