Expanding Horizons: Using Webinars to Breakdown Product Silos and Shift Customers Perceptions

Shifting the markets mindset and brand association is no simple task and can take many years to re-educate your audience.

Join Schneider Electrics, VP of Marketing Communications, Chris Quinn as he shares how webinars have played a pivotal role in reshaping market perceptions, educating and engaging customers and driving cross-sell across their products and services.

Attend this session and you will learn:

  • How effective webinars can re-educate markets and shift mindsets
  • Ways to design a program that focuses on extracting more value from existing customers
  • Different types of webinars and the role they play in the overall marketing strategy