Fostering Your Fans: Using Webinars to Build an Engaged Customer Community

Webinars are commonly thought of as top of the funnel programs that are very effective for driving new leads for the business, but for Tiffany Beddow, Sr. Manager webinars have been a critical component of ON24’s customer engagement strategy. From ‘Ask an Expert’ sessions and Masterclasses right through to Customer Spotlights, join Tiffany to learn how webinars have been the vehicle to drive customer retention, satisfaction and engage a global community of #webinerds.