How To Scale Your Demand Generation Campaigns with Webinars, Content and Digital Experiences
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- Andrew Warren-Payne – Moderator (Market2Marketers)
- Emily Smith – EMEA Marketing Director, ON24
- Robin Caller – Managing Director, Overmore Group
- Mark Burke – Senior Global Webinar Manager, Zendesk
How does it feel when one of your B2B marketing campaigns gets outsized engagement and great feedback from both your buyers and your sales colleagues? Chances are you’ll feel fantastic. But once a campaign shows excellent promise, the pressure to scale results and meet even bigger targets is soon to follow. So how can B2B marketers effectively scale their top-performing campaigns without causing boredom and fatigue in their target audience?
Join this webinar with experts from LEADSCALE, ON24 and Zendesk to discover how you can fill your pipeline quickly and efficiently. You’ll discover:
- Why repurposing and personalisation can help maintain momentum and help you to enter new markets and verticals.
- Strategies for renewing and continuing engagement with existing leads beyond the first-touch.
- How to work with partners and agencies to scale results.
- How to use a multichannel approach to reach untapped audiences that are yet to engage.
- Top takeaways and recommended resources to help you scale results immediately.