What's Trending in B2B Marketing?

The Power of First Party Data

Register for Webinar

On-demand

Moderator:
Andrew Warren-Payne, Market2Marketers

Speakers:
Tessa Barron, VP of Marketing @ ON24
David Fortino, Chief Strategy Officer @ NetLine Corporation
Bryan Brown, Chief Strategy Officer @ Terminus

B2B marketers have never had so much data available to them — especially as interactions with buyers have become overwhelmingly digital. But when so much data can be collected, how do you figure out what’s actually valuable? And as issues of privacy become more important, how should marketers be capturing first-party data that’s both personal and permission-driven?

Join experts from Terminus, NetLine and ON24 to understand the trends at work and get the answers to your questions. In this session we’ll explore:

  • Why privacy concerns are making first-party data more important than ever.
  • The vital foundations and processes that will turn your data into revenue.
  • How to avoid the trap of chasing data quantity rather than quality.
  • Why great content and experiences will help you to collect the data that matters and buyers are happy to share.

Make sure your first-party data is driving marketing results. Watch the webinar now!