What Is Demand Generation? A Beginner’s Guide to Demand Generation in B2B Marketing

So what is a demand generation marketer and what does the role entail? Well, it’s a critical role that every digital marketer should be familiar with.

Discover the basic responsibilities of a demand generation marketer with our free e-book and learn how you can work with — or become — a marketer with one of the biggest responsibilities: driving revenue. 

Download this e-book to learn: 

  • What demand generation is and why it’s an essential role in your marketing organization 
  • The tools, strategies and tactics demand generation marketers use to pull in audiences 
  • How demand generation marketers can align with the rest of the organization to drive what matters most: revenue