How Zendesk Achieved 183% YoY Growth with Regional Hybrid Experiences
Mark Bornstein, VP of Content Marketing at ON24
Mark Burke, Senior Global Webinar Manager at Zendesk
Zendesk powers innovative customer experiences for dozens of businesses around the world. But great CX means different things to different people. That’s why the team relies on audience engagement to create highly-targeted virtual experiences tailored to the unique needs of every audience.
Join us for “How Zendesk Achieved 183% YoY Growth with Regional Hybrid Experiences,” where you’ll hear how Mark Burke (Senior Global Webinar Manager, Zendesk) used audience engagement to pivot a large-scale virtual event into a series of personalized regional experiences that more than doubled global attendance and conversion rates.
He’ll share how they:
- Used gamification to expand his dataset and maximize the impact of “CX Trends 2021”
- Produced and launched 17 digital experiences tailored to various regional audiences
- Uses audience engagement to measure the success of his digital experience programs
- Achieved 183% YoY event attendance growth and a 50% conversion rate