Netflixing Your Webinar Program and Getting Your Customers Hooked

As it becomes more challenging to capture and retain the attention of our customers, taking a Netflix-like approach to creating, nurturing, and developing our content mix throughout our customers’ journey is becoming more critical. For Ericsson, webinars play an important role in bringing in prospects, nurturing existing customers, and inspiring and informing all of our key target groups. Using the best type of webinar format together with the most targeted and localized content has been a winning strategy for keeping our customers hooked and coming back for more.