Events: How to Avoid Them Draining Your Marketing Budget and Exhausting Your Marketing Team

In both physical and virtual form, events are a key part of the B2B marketer’s strategies and tactics. Their relevance spans the customer lifecycle from early stage prospecting to driving customer retention. However, very few companies can show how their investment in events is anything other than a huge expense. The era of ‘blind faith’ is over, you need a plan.