How ON24 Drives Demand with Webinars
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Engaging, data-intensive webinars are a powerful tactic for generating and accelerating sales pipeline. At ON24 we run a lot of webinars and we’re constantly experimenting with formats and tactics. In this presentation, our Senior Director, Demand Generation, Bryn Powell, will share the ON24 team’s own webinar marketing strategies and techniques.
The topics discussed will include:
- The business value of webinars and how they’re integrated into ON24’s campaigns
- How ON24 covers the entire sales cycle with webinars, from lead acquisition to customer retention
- What types of post-webinar information are shared with the ON24 sales team and how that’s automated
- Examples and use cases of various webinar formats, including live, simu-live, and on-demand