Fireside Chat: Winning with Webinars

Join VC John and ON24 for a fireside chat to get inside the world of marketing at Accenture and how the team in Asia Pacific thinks about customer engagement and demand generation in the professional services industry. During this discussion, you’ll learn:

  • How webinars fit into a multi-channel marketing strategy
  • Why webinars work well as a hub in your campaign wheel
  • Why Demand Generation is a marathon and the long game pays off