Webinars: Right Message, Right Place, Right Time. From Registrations to MQLs

Claire Gibson and Rachel Pritchard share how they work as a team to harness the power of webinars as a lead generator and MQL converter. From enriching the Splunk database and placing webinars at the heart of marketing campaigns, we’ll discover the role of webinars in creating and maturing a lead. In addition to this, we’ll hear how the art of storytelling is used from process, to promotion, to presentation to compel take audiences from education to consideration.