Lead Machine: Learn Why Merrill Leverages Webinars for Content Creation and Distribution
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Quality or quantity? With webinars, the technology company, Merrill, has reached the right balance: the team focuses on creating a few high-quality webinars, then turns that content into multiple assets to distribute across many channels and generate more leads. Join Merrill’s Axel Kirstetter, VP Content Marketing, and Abby Roberts, Director Content and Industry Marketing, to hear how the technology company uses webinars as the flywheel for their content and lead machine.
You’ll learn how to:
- Turn webinars into multiple assets
- Build follow-up velocity into the tech stack and process
- Lower your cost per opportunity