Rock-solid Core: Learn How IBM Cloud Maximized Marketing Performance with Webinars

A strong, flexible core is important for physical fitness and digital marketing. After relentless webinar training and constant measurement, the IBM Cloud team discovered that webinars are their core for building an unshakeable foundation and maxing marketing campaign performance. Join IBM Cloud’s Jim Gianotti to hear how webinars became the heavyweight champion of their marketing mix.

You’ll learn how to:

  • Implement a team-wide webinar regimen focused on making webinars a core tactic
  • Make webinars do the heavy lifting, benefiting other campaign tactics and content distribution
  • Prove why doing webinars will strengthen your marketing campaign core