From Pitching to Enlightenment: Financial Engines' Techniques for Boosting Client Trust with Webinars
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As buyers become increasingly weary of giving their contact information away, the pressure is on for marketers to deliver high-value, educational experiences that offer audiences meaningful knowledge they can’t get elsewhere. Join Jocelyn Robertson, Webinar Producer at Financial Engines, to hear how to increase the informational value of your webinars so that prospects trust you with their name, and eventually, their business.
You’ll learn how to:
- Create mutually beneficial webinar experiences
- Increase the value of information presented in a webinar
- Deliver impactful webinars without a sales pitch