Scaling your ABX strategy
Andrew Warren-Payne, Market2Marketers
Tessa Barron, VP of Marketing @ ON24
David Fortino, Chief Strategy Officer @ NetLine Corporation
Sandra Freeman, VP of Strategic Marketing @ Demandbase
B2B marketers know that account-based approaches work well. Done effectively, these approaches focus your marketing, deliver more pipeline and a better buyer experience.
But delivering and then scaling an account-based strategy needs much more than just a list of companies to go after — and if your eyes are simply on new accounts, then marketing’s contribution to lasting revenue will always be limited. So, what are the trends, tips and best practices that will allow you to get results?
Join experts from Demandbase, NetLine and ON24 to get the answers. In this session we’ll explore:
- How to use data to discover which accounts and contacts are in-market, even if you don’t know them yet.
- Why scaling your account reach needs more work in your own company, not just with the wider market.
- The steps to keep your buyers engaged at every stage of the buying journey.
- How to measure your account-based efforts effectively to scale what works, and cut what doesn’t.
- The different approaches you need to get reach for larger accounts.
Make sure your account-based efforts get the pay-off they should. Watch the webinar now!