Before, During, After: Perfecting the Digital Event Mix for an Integrated Buying Journey
Tessa Barron, VP of Marketing, ON24
DeAnn Poe, VP of Marketing, ZoomInfo
In a world where literally every touchpoint is digital, simply segmenting audiences as customers or prospects is not enough. To attract and convert buyers today, we need to get granular. The good news is our webinars and digital events have the potential to help us engage audiences, track their intent signals, and put them on a more intelligent path toward a purchase decision.
Join DeAnn Poe, VP of Marketing at ZoomInfo and Tessa Barron, VP of Marketing at ON24, for “Before, During, After: Perfecting the Digital Event Mix for an Integrated Buying Journey.” From promoting your next event to leveraging post-event engagement data and everything in between, we’ll show you the tactics we use to tackle the white space that stands between us and the first-person insights we need to convert prospects into customers.
You’ll learn how to:
- Build a buyer-centric event marketing mix by first defining your audience
- Create highly targeted and personalized event promotions
- Optimize audience engagement to get insights and data for more effective follow-up
- Keep the conversation going with hyper-targeted outbound messaging and content offers
It’s time to take the guesswork out of your event marketing programs. Watch now.