Optum: How Integrated Engagement Drives Value and Scale
Speaker: Sarah Jernigan Tompkins, Sr. Director, Digital Execution at Optum
Do you get tired just thinking about the process of sharing webinar program data with your sales team?
Join us for “Optum: How Integrated Engagement Drives Value and Scale,” on-demand, where Sarah Tompkins (Sr. Director, Digital Execution at Optum)will share how she and her team at Optum have fully integrated ON24 with their MAP and CRM systems to save time, provide more insight into the customer journey, and improve hand-offs to sales.
You’’ discover how to integrate webinars into your martech stack, including:
- General best practices for webinar programs using an integrated tech stack
- Why and how integration improves the user experience and boosts the sales funnel
- How to incorporate webinar-driven analytics into your current lead score model
- Ideas and options for automated workflows triggered by audience engagement activity