ON24 Marketing Labs

5 Tips to Prove the Value of Your Webinars with Engagement Data

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Speakers: 
Shalini Mitha, VP Product Marketing at ON24
Elena Hoffman, Sr. Director of Platform Product Marketing at ON24

Are you using data to increase engagement, reach prospects, and convert them faster? A data-driven marketing strategy can help your operations teams understand what’s driving engagement to how engagement is leading to a purchase decision.

Attend “5 Tips to Prove the Value of Your Webinars with Engagement Data,” where Shalini Mitha and Elena Hoffman will show you how to use data to get a 360-degree view of your prospects and transform how you drive growth and pipeline. 

Key Takeaways:

  • What engagement data is and how you can use it to improve lead scoring and nurtures
  • How understanding prospect behavior can inform what actions to take next with individuals and accounts
  • How marketing data can enable sales teams to identify best leads and prioritize and personalize follow-up
  • How to integrate your engagement data directly into your marketing and CRM tools to further optimize and personalize experiences

Use data to get the most out of your webinars. Watch Now.