5 Webinar Rules to Break in 2021
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Webinars. They have been run the same way, for the same purposes, for ages. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be.
Join VP of Marketing & Chief Webinerd at ON24, Mark Bornstein, for “5 Webinar Rules to Break in 2021” and re-imagine, or just plain reject, old school webinars, to transform your programs in the new year. You will learn:
- New formats, no formats, any formats
- Rescheduling the schedule
- Building your binge-ability (it’s a word)
- Leads are boring, aim higher
It’s time to break some rules and create experiences to meet the expectations of this new world. Watch now and learn how.
As the VP of Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past eight years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.