The Inspirational Marketing Story of Snowflake Inc: From Product Launch to Decacorn in Less Than Six Years
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Deb Wolf, Chief Marketing Officer @ Integrate
Denise Persson, Chief Marketing Officer @ Snowflake
B2B marketers know that they have more power than anyone to deliver huge growth rates for their business. But many marketers grind away constantly without delivering a tangible impact on the bottom line, leaving them deflated and burnt out. So what are the actions that the most successful marketers take to achieve incredible growth?
To inspire you in your quest for growth, this session will give you a chance to take a break from fixing your funnel and be excited by what is achievable.
Join us as Deb Wolf (Chief Marketing Officer at Integrate) interviews Denise Persson (Chief Marketing Officer at Snowflake) to find out how you can make that a reality.
In this fireside chat, you’ll discover:
- How Snowflake successfully pivoted their field marketing team to virtual events in a flash, helping to grow revenues by 124% in one year.
- The impact of integrating demand gen marketers and sales development reps into a single team.
- The data the Snowflake team tracks on a daily basis.
- The key ingredients behind scaling from a product launch in 2015 to $710M in annual revenues by 2021.
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