Change, Risk and Webinar Strategy: How GE’s Grid Solutions Shifted Gears to Embrace Virtual Engagement

• On-Demand

Speaker: Coleen Scott, Director of Campaign and Content Marketing at GE Grid Solutions

Think your well-produced, comprehensive webinars are starting to put audiences to sleep? It might be time to make a change. 

Join us for “Change, Risk and Webinar Strategy: How GE’s Grid Solutions Shifted Gears to Embrace Virtual Engagement,” on-demand, where  you’ll learn how GE Grid Solutions pivoted from production-heavy, one-off webinars to a leaner, scrappier and more engaging event model that their audiences loved.

You’ll discover how: 

• The team moved from a highly produced, thought leadership webinar model to a leaner, more engaging digital-event strategy 
• They delivered incredibly technical webinar content within a surprisingly human experience
• You can evolve your own webinar strategy to get the results you’re looking for

Watch now.