Change, Risk and Webinar Strategy: How GE’s Grid Solutions Shifted Gears to Embrace Virtual Engagement
Speaker: Coleen Scott, Director of Campaign and Content Marketing at GE Grid Solutions
Think your well-produced, comprehensive webinars are starting to put audiences to sleep? It might be time to make a change.
Join us for “Change, Risk and Webinar Strategy: How GE’s Grid Solutions Shifted Gears to Embrace Virtual Engagement,” on-demand, where you’ll learn how GE Grid Solutions pivoted from production-heavy, one-off webinars to a leaner, scrappier and more engaging event model that their audiences loved.
You’ll discover how:
- The team moved from a highly produced, thought leadership webinar model to a leaner, more engaging digital-event strategy
- They delivered incredibly technical webinar content within a surprisingly human experience
- You can evolve your own webinar strategy to get the results you’re looking for