Webinar Best Practices Series

How Leading Companies Drive Pipeline with Webinars

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On-Demand Webinar

Speaker: Mark Bornstein,
Chief Webinerd and VP of Marketing, ON24

Are you feeling the pressure to constantly double marketing-generated leads? If so, you’re in good company. Not only are marketers today pushed harder than ever to deliver results, we’re also expected to understand how to track and report on those results. Fortunately, you have webinars.

Watch this webinar to discover “How Leading Companies Drive Pipeline with Webinars.” In this On-Demand, interactive webinar, ON24 VP of Content Marketing Mark Bornstein will break down our top tips for getting — and measuring — the best results from your webinars, along with practical advice from the webinar experts of several leading companies. You’ll get great, actionable information, including:

  • How to track the right things and get better leads
  • When to create opportunities for engagement
  • Why webinars need integration with marketing automation and CRM

Your webinars just may be the most powerful marketing tactic you’ve got. Attend this session to see how you can generate leads and drive more pipeline.

Mark Bornstein, VP Marketing, ON24

As the VP of Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.