Back2Basics Part 2
Turning Leads Into Revenue
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Michelle Blondin, Director of Demand Generation, ON24
Shairy Pabon, Sales Development Manager, ON24
All those engagement opportunities you baked into your last webinar paid off. Now it’s time to put that engagement data to work so you can help your audience take the next step in their buying journey. Tune into “Back2Basics Part 2: Turning Leads Into Revenue,” and learn how to score and segment leads, and effectively navigate the sales handoff process for maximum conversion.
Learn how to:
- Identify, qualify and segment webinar leads
- Effectively monitor relevant engagement insights
- Implement marketing automation and CRM tools to track and organize leads
- Create a lead scoring and handoff process with sales/marketing alignment in mind