5 Digital Event Promotion Rules You Should Break

David Fortino, Chief Strategy Officer @ Netline
Tessa Barron, VP of Marketing @ ON24

When it comes to getting leads through our digital event doors, why should we have to choose between quality and quantity, scale and engagement? With the right promotional tactics and a versatile mix of event content, we can have both. So where have we been going wrong? 

Watch “5 Digital Event Promotion Rules You Should Break,” where David Fortino (Chief Strategy Officer at Netline) and Tessa Barron (VP of Marketing at ON24) will show you how to scale your digital event programs, engage highly-targeted audiences and use that engagement to get a 360-degree view of your hottest leads.

During this event, you’ll discover how to: 

  • Leverage content syndications to generate quality leads pre and post event
  • Scale event content without compromising quality or personalization 
  • Use engagement insights to set SDRs up for success 
  • Create versatile content experiences that engage every persona and stage of the buying journey 

Sometimes the rules are meant to be broken. Watch now.

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