How to Drive Pipeline and Revenue with a Full-Funnel Webinar Strategy
Mark Bornstein, VP of Marketing at ON24
For too long webinars have been used primarily as a tool for generating leads. But in a world where the entire buying journey happens digitally, webinars have become a powerful channel for accelerating prospects from lead to revenue.
Attend “How to Drive Pipeline and Revenue with a Full-Funnel Webinar Strategy” where you will learn best practices for creating webinars along the entire buyer’s journey. You will learn:
- How to optimise thought leadership webinars to qualify and accelerate leads
- How to create programming highlighting customer stories
- Delivering effective Bottom funnel demo webinars
- How to accelerate leads through a journey of engaging experiences
This is your chance to build a webinar strategy for 2022 that will not only generate leads but that will turn those prospects into customers.