Turning Engagement Data Into a Pipeline Accelerator
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As B2B marketers continue to navigate the shifting business reality, capturing digital cues and body language throughout the buying journey has become vital in engaging prospects and accelerating the pipeline.
Join Iris Chan, Seismic APAC and Japan CMO, as she explains how to achieve better pipeline results through the synergies between marketing and sales technologies. She will share her recipe for using webinar engagement data to mine for sales opportunities. Learn how to:
- Design experiences that help you learn more about your prospects and capture buying signals.
- Build a prioritisation framework for webinar leads using engagement analytics.
- Shorten sales cycles and improve lead conversion by using engagement data to formulate follow-up strategies and tailor buyer interactions.