How Zoetis Owns Thought Leadership With Webinars

Explaining the intricacies of medical treatments, products and devices is difficult face-to-face. It can feel nearly impossible when trying to educate a market on a digital scale. But, with the right marketing strategy and tools, digital education can be done.

Zoetis, the world’s largest producer of medicine and vaccinations for pets and livestock, makes the most of its digital interactions with webinars. Through the ON24 platform, the company connects with a range of veterinary clinics across the globe, consolidates its messaging and easily creates engaging, educational connections.

How is it done? Ryan Dunn, Sr. Marketing Manager at Zoetis, will explain how he structures his webinar program in this episode of The #Webinerd Channel.

During this webinar event, you’ll learn how to:

  • Use educational webinars to grow revenue
  • How to target different influencers in the supply chain
  • Use an omni-channel approach to webinar programs
  • Develop ideas for increasing audience engagement

Engage your audience at scale. Watch now.