Expanding Horizons: Using Webinars to Breakdown Product Silos and Shift Customers Perceptions

Shifting the market’s mindset and brand association is no simple task, particularly in the Manufacturing industry, and can take many years to re-educate your audience. Join Schneider Electric’s, VP of Marketing Communications, Chris Quinn as he shares how webinars have played a pivotal role in reshaping market perceptions, educating and engaging customers and driving cross-sell across their products and services.

Attend this session and you will learn:

  • How effective webinars can re-educate markets and shift mindsets
  • Ways to design a program that focuses on extracting more value from existing customers
  • Different types of webinars and the role they play in the overall marketing strategy