How to Scale Your Content Marketing Program With Webinars
- On-Demand Webinar
As a fast-growth startup, Reflektive needed a way to build its brand and generate qualified leads, and decided to invest in building a world-class content library. With limited resources, the company found its webinar program was a trigger that facilitated creation of content across formats.
Learn how Reflektive used webinars to become the top thought leader in performance management. We use our webinar program to:
- Build relationships with influencers in our space
- Source content for blog posts
- Use as an offer for email, social, and paid lead gen
- Promote customers as thought leaders and educate customers on best practices
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Dani Fankhauser, Director of Content, Reflektive
Neal Amsden, Vice President of Demand Generation, ON24