How HIMA Asia Pacific Increased Pipeline by 30% with ON24
Speaker: Keith Kng, Regional Marketing Manager at HIMA
HIMA was ready to expand its global brand presence, especially in Asia Pacific, but in-person events were getting costly and time consuming. Especially in an industry undergoing rapid digital transformation. The team needed a sustainable digital engagement strategy to attract and engage resellers and end users – at a fraction of the cost.
Join us for “How HIMA Asia Pacific Increased Pipeline by 30% with ON24,” to hear from Keith Kng, Regional Marketing Manager at HIMA, on how he transformed his marketing programs with the ON24 platform. You’ll hear how he:
- Built a digital experience program that accounted for 80% of total leads generated
- Converted 30% of those leads into SQLs and net new opportunities
- Cut cost-per-lead acquired in half
- Scaled reach and expanded into new markets with on-demand experiences