Localised Webinars: The Personal Touch in a Global Experience

Mati Greenspan is a Senior Market Analyst at eToro and a global expert on Cryptocurrencies, often quoted by the most reputable financial media outlets, such as Bloomberg, The Wall Street Journal, Forbes and Time’s Money Magazine. He has used his deep knowledge of financial markets to help people make better investment choices and maximise their returns, and what’s more important, he is incredibly passionate about his subject matter.

As part of this drive, Mati has spearheaded the webinar programme at eToro, using ON24’s vast interactivity capabilities to create useful and engaging content to help his audience improve on their investment efforts. Since he started using webinars in this B2C use case, Mati is:

  • Running webinars in 10+ different languages through a network of analysts
  • Managing a 50% live / 50% on-demand conversion
  • Using webinars as an upsell tool for client retention / user experience

Join Mati on 16th April at 2pm BST | 3pm CEST as he discusses how he gets the most out of his webinars.