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How CSEA Broke Conference Attendance Records by Going Digital

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Speaker: Karin Buckner, Director of Member Benefits, CSEA

Almost 2,000 people were registered to attend California School Employees Association’s (CSEA) annual conference in Vegas. But lady luck had other plans. So the CSEA team played the hand they were dealt and pivoted their event into a digital experience that doubled registration and broke attendance records. Can we say … jackpot?

Watch “How CSEA Broke Conference Attendance Records by Going Digital” to learn how CSEA brought together a record-breaking number of members and guests during their first ever virtual conference.

Find out how they:

  • Conducted virtual meetings according to Robert’s Rules of Order
  • Featured benefit providers with booth-style Target Pages
  • Combined live and on-demand content to engage attendees
  • Raised over $50,000 for their 501(c)(3), supporting victims of California’s wildfires

Karin Buckner, Director of Member Benefits, CSEA

Karin Buckner is the Director of Member Benefits at the California School Employees Association, where she has been leading events and membership programs for the last three years. She came to CSEA from Stanford University, where she developed University employee wellness programs and student residential summer institutes. She received her bachelors in Recreation and Leisure Studies from San Jose State University in 2008. Always striving for best-in-class service and programs, Karin uses event data & attendee feedback to enhance meaningful member engagement with their association.