Building Communities Around Your Events

Online communities increase customer touchpoints, interaction with your brand and 365 revenue opportunities.  This Tech Talk will explore how to create an online community around your events with a deep dive into current thinking around subscription business models and how these can work for events.

There are lots of questions that come up time and again when groups of event professionals start to discuss community building around their events.  What is the best way to get a highly engaged community?  What is the right size for a community?  What is the normal level of engagement?  What is the role of the Community Manager?  It’s best to come back to the fundamentals at this point, if the community serves a purpose for its members then it will be successful, so that’s what you have to get right.

There is no doubt that the technology is now available to make online communities a painless and enjoyable experience for both members and community owners, but it’s key to make sure the tail isn’t wagging the dog, the business and community model comes first and the tech then supports that.

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