Taking Control of Your Pipeline: Using Event Data to Drive Success


Matt Heinz, President, Heinz Marketing
Cheri Keith, Vice President, Research & Evangelism, ON24

Are you stressed out about 2022 event planning while simultaneously trying to survive 2021? If so, you’re not alone. It’s been difficult to navigate the event landscape over the past year and a half.  So rather than focusing on things you can’t control, prioritize what you can control. It’s time to hop back into the driver’s seat of your event programming and take control. 

While generating quality leads in an uncertain events landscape sometimes seems impossible, it doesn’t have to be. Using powerful insights like event data can inform your marketing strategy to increase and convert leads.   

Join Cheri Keith and Matt Heinz as they dig into:  

  • How to increase qualified leads and convert accounts in your pipeline 
  • How to optimize event data and translate it into meaningful results 
  • How to apply these findings to your event strategy for 2022 

Plus, you’ll get a chance to participate in a roundtable discussion, network with peers, and get insight from other B2B sales and marketing leaders. 



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